Sunday, April 15, 2012

Street Market Report - April 15th, 2012

Dear Street Market Committee,

Here is my report for April 15th, 2012

Despite a less than stellar performance by the 50/50 draw, and the DNC
donation table, we still achieved the largest single day revenue yet
due to the added revenue generators of table rental and coffee sales.

DNC Donation table - $3.92  (after paying Pat $10 for her time)
Coffee Sales - $35.50 (profit is probably ~$20 after recurring costs)
Table Rental - $30.00 (should be $40 if our pre-existing tables did
not turn out to be actually owned by Fred)
50/50 Raffle - $25.30 ( $90.55 - $45.25 = $45.30 - $10 [2nd prize] =
$35.25 - $10 [cigs] = $25.30 )

Total for the day = $94.72 (with $20 in expenses - $10 cigarettes, $10 for Pat)

I've included a chart of the street market revenue since late January,
and I've included the accounting sheet for the 50/50 raffle for today.

Table rental should have been $10 more (lost tables to Fred)
50/50 Raffle should have been $15 more (average for last 4 weeks was over $40)
DNC Donation table should have been $10 more (last two weeks we sold over $20)

So, over the summer, if things go smoothly, we should expect to make
around $120 to $130 per Sunday to invest in more amenities for the
market, or offset the recurring costs.

I stress that after watching the market in a focussed way for about 12
weeks, several adjustments seem to me to be necessary.

1) Single price for the raffle tickets - this is the only way to
ensure that money is not removed from the jar.
2) Proper accounting of what is stored downstairs in the Lux parking
lot and other storage. April 1st, two tables were used for DNC
donation sales. April 8th, these tables were given to another vendor
(not Fred). April 15th, we learn that 4 of the plastic tables that we
store at the Lux are actually owned by Fred. Fred also apparently owns
the dolly that the tables sit on. Why do we allow other vendors to use
our storage? Why, if these tables were Fred's were they used for DNC
sales on April 1st? We also had an item that was donated on April 8th
disappear from the Lux storage and was not there on April 15th. We
should get a secure storage for the DNC donated items so that this
does not happen.
3) Equal distribution of the tents. It is clear that several vendors
expect to be under the tents week after week. How is this decided? Why
are these tents always placed in the same spots? Why are some of the
other vendors not given the opportunity to benefit from the common
resource of the tents? Do we understand the tent placement strategy?

I hope that the Street Market Committee can discuss these issues and
try and improve the market for all those involved.

Cheers,

   Roland


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